Benjamin Moore Aura vs. Regal Select: Which Is Better for Your Calgary Home?
If you are comparing Benjamin Moore Aura and Regal Select, the good news is that both are premium interior paints. The better choice usually comes down to the room you are painting, the colour you want, how much wear the walls will get, and how much you want to spend.
At Crowfoot Paint & Design, we help Calgary homeowners, DIYers and professional painters make these kinds of decisions every day. For many homes, Regal Select is more than enough. Aura tends to make the most sense when colour richness, coverage or premium performance matters more.

So… Which Is Better: Aura or Regal Select?
For many everyday interior projects, Benjamin Moore Regal Select is our go-to choice because it offers excellent coverage, durability and washability without stepping up to Benjamin Moore’s highest-priced interior line. Aura is the more premium option and is worth considering when you want exceptional colour depth, strong hiding power or a higher-end finish.
You can browse both products in our Benjamin Moore paint collection or visit our Crowfoot location if you want help comparing them in person.
Coverage
Both paints provide excellent hide, but Aura has an advantage when you are making a significant colour change or working with deeper, richer colours. Benjamin Moore designed Aura as its top-tier interior paint with strong hiding performance and Colour Lock technology. Regal Select also provides excellent hide and works extremely well for typical repaints. For a bedroom going from one neutral to another, Regal Select may be all you need. If you are covering a darker colour or moving to something dramatically different, Aura's added performance may be more valuable.
Durability and Washability
This is an area where the difference is smaller than many homeowners expect. Regal Select is highly durable and washable, making it a strong choice for hallways, kitchens, living areas and other rooms that see regular use. Aura also offers premium durability and holds up well to everyday cleaning and wear. If durability is your main concern, you do not necessarily need to move up to Aura automatically.

Colour Depth
Colour is one of the strongest reasons to choose Aura.
Aura is designed to deliver rich, consistent colour, which can be especially noticeable with dramatic blues, greens, reds and other saturated shades. Calgary homes can also get a lot of strong natural sunlight throughout the year. If you have large windows or are choosing a deep feature-wall colour, Aura is often worth considering. For whites, lighter neutrals and many everyday colours, Regal Select can still produce an excellent finish.
Which Is Easier to Apply?
Regal Select is particularly user-friendly and provides good flow and levelling, helping create a smooth, even finish. That makes it a strong option for DIY homeowners as well as professional painters. Aura also performs extremely well, but good application technique becomes especially important when working with richer colours and premium finishes.
If you are unsure which product, sheen or paint system makes sense for your project, visit our
Benjamin Moore paint store in Crowfoot, Calgary. Our team can help you compare the options before you start painting.

Best Rooms for Aura & Regal Select
For most Calgary homes, we typically recommend Regal Select for bedrooms, living rooms, hallways, dining rooms and general interior repainting. Aura becomes particularly attractive for feature walls, rooms using deep or difficult colours, premium renovations, or spaces where you simply want Benjamin Moore’s highest-tier interior finish.
Bathrooms are a slightly different situation. Depending on the room, Aura Bath & Spa may be the better option because it is specifically designed for humid environments. We cover more room-by-room recommendations in our guide to the best Benjamin Moore paint for Calgary homes.
Is Benjamin Moore Aura Worth the Extra Cost?
Aura is worth paying more for when colour richness, premium finish quality or stronger hiding performance matters enough to justify the additional cost. For many everyday repainting projects, Regal Select hits the sweet spot between performance and value. That is why we would not automatically tell every Calgary customer to buy the most expensive paint. We would rather look at the room, existing colour, new colour, traffic, lighting and finish you want first.
If you are deciding between Benjamin Moore Aura and Regal Select in Calgary, stop by Crowfoot Paint & Design. You can also
shop our paint products online for pickup at our NW Calgary store. We can help you compare the two products, choose the right sheen and make sure you are paying more only when it will actually improve the finished project.



