A Quick Guide to Benjamin Moore’s Low-VOC and Eco-Friendly Paints
We get asked this a lot: “Is low-VOC paint better, or is it just a marketing buzzword?”
So we decided to dig into it for our team, clients, and every homeowner who’s ever caught a headache halfway through painting their bedroom. Spoiler: not all “eco-friendly” paints are created equal.
Keep reading for a breakdown and spotlight on the real MVP of low-VOC paints: Benjamin Moore.
Why Low-VOC Paint Matters
You don’t have to be a chemist to know paint fumes aren’t great for your health. Those fumes come from VOCs (volatile organic compounds), which are nasty little chemicals that off-gas into your home while the paint dries. They can irritate your eyes, trigger allergies, or make you feel dizzy. Not fun. Especially if you're painting a nursery or working in tight, low-vent areas.
VOCs also harm the planet. They react in the air to create ground-level ozone, not great for our lungs or the environment. Many regions now regulate VOC levels in paint. And more homeowners are demanding safer, cleaner alternatives.
Meet Benjamin Moore’s Eco-Friendly Lineup
Benjamin Moore’s low-VOC paints are the real deal — certified clean, built to last, and trusted by pros.
Benjamin Moore Natura (or Ultra Spec 0 VOC)
These are true zero-VOC paints. They’re certified by third-party groups like Green Promise and Greenguard, meaning they meet strict standards for chemical emissions. Perfect for kids’ rooms, hospitals, schools, or anywhere air quality matters.
Benjamin Moore Aura
Looking for that smooth, buttery finish without the fumes? Aura hides dark colours, resists scuffs, and holds up over time while being easier on your lungs.
Benjamin Moore Regal Select
Regal Select is low in VOCs, but high in quality. Durable, washable, and ideal for high-traffic spaces like kitchens, hallways, and rental units.
So…How Do They Stack Up?
We’ve tested these paints side by side with conventional products. Here’s what we found:
- Coverage and durability: Benjamin Moore’s low-VOC lines go on smoothly and stick around. Aura and Regal Select cover in fewer coats than most big-box brands.
- Dry time and odour: No headache-inducing fumes, faster dry times, and less wait between coats.
- Price tag: Yes, eco-friendly paints can cost a bit more. But that’s often offset by fewer coats, less prep, and better long-term wear.
Tips for a Healthier Paint Job
Even the safest paint needs thorough prep. Want to make your next project easier on your home and your body? Here’s what we recommend:
- Keep windows open and use a fan to keep fresh air moving.
- Clean, sand, and prime surfaces properly.
- Even with low-VOC paint, wear gloves and a mask if you’re sensitive.
- Follow your city’s paint disposal rules. Most have eco-centres or hazardous waste drop-offs.
No Fumes. No Fuss. All Benjamin Moore
Low-VOC and eco-friendly paints are the future. And Benjamin Moore’s leading the pack with formulas that don’t force you to decide between health and performance.
Got questions?
Pop by our Crowfoot Paint and Design shop or give us a call. We’ll help you choose the right paint for your project and peace of mind.
