A Quick Guide to Benjamin Moore Paint Lines: Aura, Regal, and More

Benjamin Moore Crowfoot • April 25, 2025

When you’re staring at that rainbow wall of paint chips at the store, it’s easy to feel overwhelmed. Aura? Regal? ben®? They all sound promising, but which fits your project, budget, and walls? 


Keep reading for a quick breakdown of Benjamin Moore’s top paint lines, tips for choosing the right one, and where each works best.

A paint roller and two brushes are sitting in front of an orange wall.

The Main Benjamin Moore Paint Lines

Let’s look at the stars of the Benjamin Moore lineup and what each one does best.


Aura

Aura is the premium pick. It delivers rich, lasting colour and excellent one-coat coverage. Thanks to fade resistance and mould protection, it’s great for bold walls, humid bathrooms, and anywhere you want your colour to last.


Regal Select

Regal Select hits that sweet spot between performance and price. It’s durable, easy to clean, and works well in busy rooms like living areas, hallways, or bedrooms. 


ben®

New to painting or want something budget-conscious and straightforward? ben® is a solid choice. It’s affordable, low in VOCS, and goes on smoothly. 


Advance

Advance  is your go-to for doors, trim, and cabinetry. It levels beautifully, dries to a hard finish, and gives you a sleek, professional look without the hassle of oil-based cleanup.


What to Consider Before Choosing the Best Benjamin Moore Paint

Not all paints or projects are created equal. Here’s how to match the right product to your plans.


Coverage and Durability

Aura wins if you want top-tier coverage and long-term wear. Regal Select is still durable, while ben® is better for lower-traffic areas. Advance’s formulation can handle bumps, scuffs, and repeated cleanings.


Budget Range

Aura is the splurge, and ben® is the saver. Regal Select sits right in the middle, offering solid value for quality. For trim work, Advance costs a bit more but replaces the need for extra finishing tools.


Finish Variety

Most lines, from flat to semi-gloss, come in multiple sheens, but not all. Check which lines carry the sheen you want before falling in love with a colour.


Which Paint Line Works Where?

Different rooms call for different paint strengths. Here’s how the lines stack up in real-life spaces:


  • Aura: Best for dramatic feature walls, bathrooms, or kitchens where durability and colour intensity matter
  • Regal Select: A go-to for everyday spaces like living rooms, bedrooms, or playrooms
  • ben®: Works well in guest rooms, rentals, or anywhere that won’t see heavy traffic
  • Advance: Use it for trim, doors, and cabinets, or anywhere you want a tough, pro-looking finish


Find the Right Benjamin Moore Paint with Help from Crowfoot Benjamin Moore

Still torn? Let’s make your paint pick easy:


  • Sample before you commit. Even the best colour can look different under your lighting
  • Ask a pro. The team at Crowfoot Benjamin Moore can walk you through your options
  • Factor in the extras, like primer, tools, and the number of coats you’ll need


Whether you’re comparing Benjamin Moore Aura vs Regal paints, looking for the best Benjamin Moore paint line, or just want a quick Benjamin Moore product guide, we’re here to help you find the right fit. 


Come by Crowfoot Benjamin Moore, and let’s get your next paint project rolling.


Get In Touch!

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